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Director of Marketing

Company: Gemline
Location: Lawrence
Posted on: November 20, 2022

Job Description:

Company BackgroundGemline is an award-winning, design-centric supplier of high-quality branded consumer products to the promotional products industry. Gemline is ranked as the 12th largest industry supplier by the Advertising Specialty Institute and was named the 2021 Supplier of the Year. The Company's product line consists of a wide range of bags, luggage, business accessories, drinkware, electronics, stationery, writing instruments, gourmet food and lifestyle gifts. In addition to its strong portfolio of house brands and Gemline-branded products, the Company offers other high-quality retail brands such as American Tourister -, Anker -, Corkcicle -, Cuisinart -, Govino -, Igloo -, MiiR -, Modern Sprout -, Moleskine -, Osprey -, Paper Mate -, Samsonite -, Sharpie -, Slowtide -, Soapbox -, and W&P -. -On multiple occasions, and as recent as 2022, Gemline has received the honor of being recognized as a Great Place to Work by PPB, a leading industry publication. Providing an exceptional customer experience to all customers is the Company's number one priority! Every associate has a role in delivering that experience through Gemline's foundational values of trust, integrity, humility, diversity, community and truth. The Company's success is driven by its associates' success - "Pride in People, Pride in Product." -Accountability Objective: -In this hands-on leadership position, the Director of Marketing will use the marketing flywheel to attract, engage and delight customers in order to help achieve corporate goals and financial objectives. They will be responsible for advancing Gemline's digital-first marketing strategy, and the creation, development and implementation of multi-channel marketing campaigns across digital and traditional channels. The Director of Marketing will lead, coach and mentor a six-person marketing team, and work collaboratively with sales, product management, product design, IT and other key stakeholders across the business. This individual will be a member of the Company's Senior Leadership Team. -Key Responsibilities:

  • Develop and implement marketing strategy
  • Create seasonal marketing plans and define the appropriate marketing mix
  • Drive messaging and storytelling, and oversee development of all marketing content, collateral and sales tools for new and existing products and services
  • Ensure seamless execution of all tactics across the digital and traditional landscape, including website, social, email, tradeshows, advertising, PR, flyers, catalogs and sales tools
  • Set and measure KPI's
  • Champion Gemline's value proposition and brand identity, while ensuring brand consistency across all platforms and touchpoints.
  • Lead, coach and mentor the marketing team
  • Manage/oversee management of Gemline's resource partners
  • Seamlessly manage multiple projects, timelines and relationships
  • Actively participate in the Company's digital transformation efforts (ecommerce, CRM)
  • Prepare and manage annual budgets -Requirements/Qualifications:
    • Bachelor's Degree in Marketing, Communications, Business or related field
    • 10+ years' experience in B2B and/or DTC marketing with strong understanding of how all marketing channels function. Must think digital first!
    • Demonstrated ability to translate company goals into actionable marketing activities, as well as define priorities, establish KPI's and allocate resources
    • Strong analytical and strategic thinking skills. Leverages data to inform judgment.
    • Intellectually curious
    • Prior experience with email marketing/marketing automation
    • Skilled at collaborating, influencing and building relationships with key stakeholders
    • Solid knowledge of online marketing tools and best practices
    • Demonstrates a positive attitude, proactive approach, and problem-solving mindset with a bias towards action
    • Proven ability to manage, motivate and lead others, individually and as a team
    • Excellent communication skills
    • High adaptability to change
    • Energized by a fast-paced environment
    • Proficient in MS Office Suite -

Keywords: Gemline, Lawrence , Director of Marketing, Advertising , Lawrence, Massachusetts

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