LawrenceMARecruiter Since 2001
the smart solution for Lawrence jobs

Senior Analyst III (Marketing US/B2B Acquisition)

Company: Wayfair LLC
Location: Boston, MA
Posted on: May 22, 2019

Job Description:

Multiple Openings. Senior Analyst III (Marketing US/B2B Acquisition) for Wayfair LLC in Boston, MA to analyze and

optimize multimillion dollar marketing budget to meet ROI goals and grow business; drive entire marketing channel

including budget, campaign execution, and revenue growth; develop strategy for priority initiatives and drive step

change improvements in performance; utilize Google AdWords to optimize campaigns on ongoing basis; closely

monitor campaign performance daily, identify trends, react to deviations, and optimize quickly and strategically;

cultivate and strengthen relationships with external partners and vendors; institute rigorous test-and-learn

methodology; and join with Data Science and Engineering teams to contribute to continuous improvement of

customer experience. Requires Master's degree in Finance, Engineering, Mathematics, Economics, Statistics or

similar quantitative field (willing to accept foreign education equivalent) plus two (2) years of experience performing

quantitative and statistical modelling for business analysis or, alternatively, a Bachelor's degree in Finance,

Engineering, Mathematics, Economics, Statistics or similar quantitative field (willing to accept foreign education

equivalent) and five (5) years of experience performing quantitative and statistical modelling for business analysis. One

year of experience must include: Creating strategic roadmaps for growth and managing implementation against

deadlines and milestones; Performing experimental design and hypothesis testing including A/B testing and

Multivariate testing (MVT); Building predictive models, using historical data to predict target markets, customer

segments, messaging and spending; Evaluating predictive models including ROI analysis and back testing on

historical data for evaluating future predictions; Interfacing with cross-functional teams, UE designers, graphic

designers, Data Science, Big Data Analytics, StoreFront, Ad Tech, and QA teams; Leading cross functional teams of

engineers, data scientists, and other specialists throughout the strategic growth initiative development process;

Developing business cases and financial strategy for product development, including defining business goals,

creating execution steps, and analyzing business return; Reporting on business case analysis and revenue analysis

using Excel; and Developing presentations using PowerPoint.

Wayfair LLC is willing to accept a suitable combination of education, experience, and/or training to satisfy the

requirements. Apply online: https://www.wayfaircareers.com/jobs/4294536002?lang=en-us

Keywords: Wayfair LLC, Lawrence , Senior Analyst III (Marketing US/B2B Acquisition), Computer , Boston, MA, Massachusetts


Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Log In or Create An Account

Get the latest Massachusetts jobs by following @recnetMA on Twitter!

Lawrence RSS job feeds