Product Marketing Specialist

Company: The MathWorks, Inc.
Location: Natick, MA
Posted on: November 18, 2020

Job Description:

Working under the direction of the Product Marketing Manager, will be responsible for expanding the use of MATLAB solutions; contributing to the marketing and sales of MathWorks MATLAB products through the design and development of sophisticated software product models and simulations to demonstrate MathWorks MATLAB product capabilities; developing technical examples and demos in MATLAB that highlight MATLAB use in end-to-end workflows and applications of machine learning and deep learning; collaborating with marketing, sales, and application engineering teams in go-to-market activities including awareness building, demand generation, sales enablement, and market intelligence; collaborating with development teams and stakeholders on product direction and overall execution; planning and developing technical selling materials with a reinforcing message to drive awareness and adoption across web pages, videos, examples, white papers, and conferences; planning and developing content for demand generation including webinars and marketing campaign offers; collaborating with marketing programs in planning, delivery, and impact assessment; projecting thought leadership of MATLAB for machine learning and deep learning through conferences, events, social media, and web channels; collaborating with business development in defining specific problems and incubating market opportunities; building content, messaging, and tools that sales and marketing programs can use to capitalize on the opportunities; liaising with customers and supporting customer-facing teams with the knowledge and tools necessary to successfully prospect, qualify, sell, and drive adoption; working with development teams and developing product plans by collecting and synthesizing customer requirements, use cases, and personas; collaborating in developing multi-year product roadmaps informed by the medium- to long-term direction and opportunities; collecting, synthesizing and prioritizing customer feedback; working with product management and development teams in shaping product development plans for machine learning and deep learning; and measuring sales and business impact for product areas and developing plans to enhance penetration and growth in both commercial industries and academia. Requires frequent travel and on short notice.

Education and Experience:

Masters degree or higher (or foreign education equivalent) in Engineering or Computer Science and one (1) year of experience in job offered or one (1) year of experience in development or product marketing of machine learning applications.

Special Requirements:

Demonstrated expertise developing machine learning applications for vision, text, and signal processing using Python and MATLAB.

Demonstrated expertise applying Artificial Intelligence or Machine Learning to application design along the software development life cycle (SDLC).

Demonstrated expertise in product or project management -- market assessment, strategy, partnerships, positioning, launch, and sales enablement -- for data science, big data or technical computing.

Demonstrated expertise developing presentations and technology demonstrations of software application functionality.

[Experience and/or expertise may be gained during Graduate program.]

For the position listed above, interested candidates may search by job code 24441 for specific job details and requirements and apply online on the Careers Page at http://www.mathworks.com/company/jobs

Keywords: The MathWorks, Inc., Lawrence , Product Marketing Specialist, Engineering , Natick, MA, Massachusetts