Sales and Outreach Coordinator

Company: Hebrew SeniorLife
Location: Canton
Posted on: April 1, 2026

Job Description:

Job Description: The Sales Coordinator is a member of the Orchard Cove senior living sales team. As Coordinator, they serve as the secondary point of contact for OC sales prospects, handling both phone and email inquiries. They tour potential applicants and provide ongoing applicant support for Taste of Orchard Cove and respite stays, repeat visits, luncheons, family conversations, and product education. The Coordinator makes significant call-outs to prospect lists to drive new volume and to nurture prospect relationships, and tracks all activity in the customer relationship management (CRM) database. Administrative duties include creating sales promotional packets, handling mailings, and ensuring that the sales suite presents a positive first image for prospects. Responsibilities Makes significant outbound phone calls, with an average goal of 15-20 outbound calls a day. This includes cold calls for new prospects, calls to existing leads to invite them to events and nurture relationships, and follow-up calls to ensure accuracy of information in MatrixCare. Conducts tours for potential applicants and their families. This includes independent living, enhanced living, and also skilled nursing long term care. Serves as the ongoing customer service liaison to prospects—schedules repeat visits, participate in luncheons, family conversations, and product education as well as hosts leads at community programs to which they are invited to attend. Works with Waitlist members keeping them warm and informed every other month to keep them abreast of their position on the list. Handles new resident application paperwork—collecting, scanning, organizing, and follow up with family members and physician offices to be sure that all needed information is gathered. Maintains sales material inventory including collateral, floor plans, and applications; creates packages of materials and mails them out as needed. Handles the logistics for prospect visits, including the overnight “Taste of Orchard Cove” experiences, pre-qualifying and qualifying overnight stays. This can entail creating custom itineraries based on what a prospect wants to experience and any needed assessments, setting up meetings and meals with residents and staff, and ensuring the Guest Suite is ready for a stay. Supports marketing campaign mailings as needed. Represents Orchard Cove, and sometimes also the entirety of the HSL organization, by staffing a table of collateral to answer questions from any passerby at local and industry events that are sponsored by HSL (this includes a wide spectrum of events from local town road races and Council on Aging presentations, to professional events like Aging Life Care Annual Conference and the Alzheimer’s Walk). Serves as lead host for professional groups who bring their events and meetings to Orchard Cove as a way of introducing them to and building affinity with our campuses and offerings. Responsible for inputting incoming resident data into Answers on Demand (AOD). Provides administrative support to Sales Counselors. Serves as the secondary contact for most telephone inquiries. Conducts timely follow-up and tracking of web and email inquiries. Assumes other responsibilities in relation to the above functions as required. Qualifications Self-initiative to perform successfully with moderate direct supervision. Ability to work collaboratively in a fast-paced dynamic environment. Ability to understand and communicate the OC continuum of services, amenities, and financial options—and to a more limited extent, the rest of the Hebrew SeniorLife portfolio of offerings. Personality traits that exemplify customer service, patience, and empathy. Strong verbal communication and listening skills. Organization skills and the ability to coordinate multiple simultaneous activities. Candidate pre-requisite requirements Proficiency in MS Office (Word, Excel, PowerPoint) Strong verbal communication skills and good writing skills Experience with a CRM is preferred Remote Type: On-site Salary Range: $54,022.04 - $81,033.59

Keywords: Hebrew SeniorLife, Lawrence , Sales and Outreach Coordinator, Sales , Canton, Massachusetts